WooCommerce + Etsy

September 20, 2025
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The Quick Bridge I Use to List Faster

What “mirroring” really means (manage expectations)

When you mirror an Etsy listing into WooCommerce, you’re aiming to carry over: title, description, images, price, variations, SKU, and inventory. Connectors like CedCommerce’s Etsy Integration and LitCommerce can import existing Etsy listings and sync stock/orders either direction, depending on setup.

Two useful notes up front:
• Etsy limits listings to at most two variation attributes (e.g., Size + Color). If your WooCommerce product uses three or more options, you’ll need to simplify for Etsy.
• Etsy requires a shipping profile on every listing; if you ever push products from WooCommerce to Etsy, make sure profiles are in place. Digital listings also need the is_digital flag (on Etsy) and an uploaded file.


Option A — One-off manual copy (5–10 minutes)

Best when you just need to add one Etsy item to WooCommerce quickly.

  1. In WordPress, go to Products → Add New and paste your Etsy Title and Description.
  2. Upload the same images from your local files (download them from Etsy first if needed).
  3. Set Regular price (and Sale price if used on Etsy).
  4. SKU: copy the Etsy SKU (or make one now). SKUs are your friend if you later enable sync.
  5. Attributes & Variations: recreate Etsy variations. Remember Etsy’s two-variation limit if you plan to sync both ways.
  6. Publish. You’ve mirrored the product in Woo.

When to choose this: You don’t need bulk actions, and inventory can be managed per-site for now.


Option B — Connector app (bulk import + ongoing sync)

Best when you want to import many Etsy listings into WooCommerce and keep stock/orders aligned.

Connector choices I’ve used or vetted

  • Etsy Integration for WooCommerce (CedCommerce on Woo Marketplace). Imports Etsy listings, syncs inventory, and can manage Etsy orders inside Woo. Good fit if you want a Woo-native workflow.
  • LitCommerce (multichannel tool). Connects WooCommerce ↔ Etsy (and other channels), supports bulk listing, real-time inventory sync, and centralized order handling. Nice UI, free trial.

Typical setup flow (both tools are similar)

  1. Install & connect. Activate the plugin/app, then authenticate your Etsy shop and Woo store.
  2. Import Etsy listings. Pull selected (or all) Etsy products into WooCommerce as products (drafts or published). Map categories/attributes while importing.
  3. Set sync rules. Choose the “source of truth” (Woo or Etsy) for price, title, and inventory. Turn on order sync if you want Etsy orders to appear in Woo.
  4. Test with 1–2 SKUs. Verify variations, images, tax, and shipping before bulk-running.

When to choose this: You care about speed, accuracy, and future updates without double-editing.


Option C — CSV import (spreadsheet comfort zone)

WooCommerce includes a Product CSV Importer/Exporter (Products → All Products → Import/Export). It’s great for bulk edits and initial population. The catch: Etsy doesn’t offer a clean, official “export listings CSV” for everything you need; you’ll usually rely on a connector or a third-party export to build a Woo-friendly CSV. If you do go CSV, use Woo’s importer to map columns to product fields and variations.

When to choose this: You prefer spreadsheets and don’t need continuous sync.


Gotchas (and quick fixes)

  • Two-variation ceiling on Etsy. If your Woo product has Size + Color + Material, collapse Material into the description or options notes for your Etsy mirror.
  • Variation images. Etsy’s API ties variation images to specific properties; mismatches can throw errors. If a connector fails to map color → image, set them directly in Etsy, then re-sync.
  • SKUs & stock. Pick a consistent SKU scheme and stick with it. Sync tools depend on SKUs for reliable inventory updates.
  • Shipping & digital files (Etsy). Make sure your Etsy shipping profiles are created and assigned; digital items must be flagged and have a file uploaded on Etsy’s side.
  • Connector expectations. Features vary by tool (import, auto-sync, order routing, etc.). Skim the vendor docs/marketplace page before committing.

My 10-minute “bridge” checklist

  1. Decide path: Manual (one-off) vs Connector (many + sync).
  2. If connector: install, connect Etsy, import 1–2 listings, confirm variations/images → then bulk import.
  3. Lock SKU rules and sync directions (which side edits win).
  4. Spot-check a live product page in Woo (gallery, price, variations) and in Etsy (variation images, shipping profile).
  5. Flip on order sync (optional), fulfill a test order, confirm stock decrements in both.

FAQ (quick hits)

Can I just copy/paste and be done?
Yes—for a single listing, manual is fine. When your catalog grows, use a connector to save time and avoid stock mismatches.

Will CSV give me everything from Etsy?
Woo’s importer is excellent—but Etsy doesn’t hand you a perfect, official listings CSV. Most shops end up using a connector or third-party exporter to build a usable file.

Do I need matching variations?
If you plan to sync both ways, keep to two Etsy variations max and align names/values (e.g., Size, Color).

What’s the fastest way to add one Etsy item to WooCommerce?
Manual copy: title, description, images, price, variations, SKU—publish.

How do I keep stock synced between Etsy and WooCommerce?
Use a connector (e.g., LitCommerce, CedCommerce) and enable inventory/order sync.

Can I import my Etsy listings in bulk?
Yes—use a connector to pull listings into WooCommerce, then map categories/attributes.

Why do my variations not match?
Etsy supports two variation attributes. Align names/values and simplify if needed.

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